TESLA Inc. – car or energy company?
Few people know that TESLA is no longer a car company but a sustainable energy activist and practical solution creator.
Here I reevaluate and realign the company's direction to its mission:
to accelerate the world’s transition to sustainable energy.
Research Highlights
Issue 1:
Core value conflicts
There is an identity confusion as Tesla tries to be both premium and affordable; to be exclusive and for the mass market all at the same time
Issue 2:
Tesla thinks its a car company
For a big idea company with an ambitious mission, its advancements are almost exclusively in the automotive industry
Issue 3:
Narrow scope of work
With a world-reaching sustainability mission, aided with a broad scope of product lines, Tesla's focus is limited to products that consume energy
opportunity 1:
Realign core values with mission
opportunity 2:
Tesla's unique energy ecosystem
opportunity 3:
Maturing MILLENNIALS who
care about sustainability
Solution Proposition
Take into account the unique and strong asset of Tesla's energy ecosystem: generate your own energy, store it, and use it (or sell it!). Add this to the opportunity of reaching the mass market audience and maturing millennials who care about environmental impact. Then bring it back to Tesla's mission to bring the world to sustainability. The best way to get sustainability to be real and pervasive in the world right now is to make it free for the mass market and for young people to be a part of the mission. Our answer is in using Tesla's energy ecosystem in the public sector.
Continue scrolling to see how.
You shouldn't have to buy a Tesla
to be a part in our mission in bringing sustainability to the world.
