TESLA Inc. – car or energy company?
Few people know that TESLA is no longer a car company but a sustainable energy activist and practical solution creator.
Here I reevaluate and realign the company's direction to its mission:
to accelerate the world’s transition to sustainable energy.
Core value conflicts
Tesla thinks its a car company
Narrow scope of work
Realign core values with mission
Tesla's unique energy ecosystem
Maturing MILLENNIALS who
care about sustainability
Take into account the unique and strong asset of Tesla's energy ecosystem: generate your own energy, store it, and use it (or sell it!). Add this to the opportunity of reaching the mass market audience and maturing millennials who care about environmental impact. Then bring it back to Tesla's mission to bring the world to sustainability. The best way to get sustainability to be real and pervasive in the world right now is to make it free for the mass market and for young people to be a part of the mission. Our answer is in using Tesla's energy ecosystem in the public sector.
Continue scrolling to see how.